Semrush is one of the most popular SEO tools with over 1.22 million active users and more than 10 million registered users worldwide as of 2024.
The platform’s impressive database includes 43 trillion backlinks and 1.6 billion referring domains, with its software crawling 25 billion URLs daily.
In this article, let’s examine the number of Semrush users worldwide, their demographics, the platform’s revenue, and additional insights into Semrush.
Semrush Statistics 2024 (Top Picks)
- Over 1.22 million individuals around the globe actively use Semrush.
- Semrush has 116,000 paying customers and over 1.1 million free users.
- More than 10 million customers have signed up for Semrush.
- Semrush recorded a revenue of $176.8 million in the first half of 2024.
- The average recurring revenue of Semrush was $377.7 million in Q2 2024.
- ARR per Semrush customer was recorded to be $3,253 by the end of Q2 2024.
How Many Active Users Does Semrush Have?
As of Q2 2024, more than 1.22 million people worldwide actively use Semrush, including both free and paid customers.
Meanwhile, in 2023, Semrush reported 1,149,000 active users across all plans, having added 251,000 new customers during the year.
Here is a table displaying the number of active Semrush users by year:
| Year | Semrush Active Users | YoY Increase | YoY Increase (%) |
|---|---|---|---|
| 2024 | 1.22 million | – | – |
| 2023 | 1,149,000 | 251,000 | 27.92% |
| 2022 | 898,000 | 279,000 | 45.00% |
| 2021 | 619,000 | 148,000 | 31.42% |
| 2020 | 471,000 | 83,000 | 21.37% |
| 2019 | 388,000 | – | – |
Source: Semrush
Semrush Paid Customers
Semrush has 116,000 paying customers as of Q2 2024.
This reflects an increase of 11.5% year over year and a rise of 3.57% quarter over quarter compared to the 112,000 paying customers reported in Q1 2024. Overall, Semrush gained 8,000 paying customers in the first half of 2024.
In 2023, Semrush had 108,000 paying customers, and it added 13,000 new customers on paid plans that year, representing a 13.68% year-over-year increase.
Here is a table displaying the number of Semrush paid customers by year:
| Year | Semrush Paid Customer | YoY increase |
|---|---|---|
| 2024 (H1) | 116,000 | – |
| 2023 | 108,000 | 13.68% |
| 2022 | 95,000 | 15.85% |
| 2021 | 82,000 | 22.39% |
| 2020 | 67,000 | 24.07% |
| 2019 | 54,000 | – |
Source: Semrush
Semrush Free Customers
Semrush has 1.1 million customers worldwide as of Q2 2024.
In the first quarter of 2024, Semrush recorded 1,125,000 free customers, an overall increase of approximately 84,000.
In the second quarter report, Semrush indicated that it ended the quarter with 1.1 million registered free customers without providing a specific figure. However, this number is likely higher than reported in Q1 2024.
Additionally, Semrush’s non-paying user base grew by 29.64% last year, rising from 803,000 in 2022 to 1,041,000.
Here is a table displaying the Semrush free customers by year:
| Year | Semrush Active Free Customers | Increase in Customers | YoY Increase (%) |
|---|---|---|---|
| 2024 (H1) | 1.1 million | >84,000 | – |
| 2023 | 1,041,000 | 238,000 | 29.64% |
| 2022 | 803,000 | 266,000 | 49.49% |
| 2021 | 537,000 | 133,000 | 32.92% |
| 2020 | 404,000 | 70,000 | 20.96% |
| 2019 | 334,000 | – | – |
Source: Semrush
All-Time Registered Semrush Accounts
In total, more than 10 million users have used Semrush since its launch.
In 2022, Semrush saw an increase of 3 million new registrations, following an addition of 2 million in 2021.
Although Semrush has not provided updates on its registered user count since 2022, this number has likely significantly increased.
Here is a table displaying the number of registered Semrush users by year:
| Year | Semrush All-Time Registrations |
|---|---|
| 2024 (H1) | 10 million |
| 2023 | 10 million |
| 2022 | 10 million |
| 2021 | 7 million |
| 2020 | 5 million |
| 2019 | 3 million |
Source: Semrush
Semrush Web Traffic
Semrush recorded 13.7 million monthly visits in September 2024.
That was a decrease of 11.61% in traffic compared to 15.5 million visits recorded in August 2024.
On average, Semrush users engaged with an average of 5.70 pages per visit, spending approximately 6 minutes and 4 seconds during each session. Additionally, the bounce rate is recorded at 33.82%.
Here is a table displaying the total visits recorded by Semrush in the past months.
| Month | Total Visits | Percentage Change (%) |
|---|---|---|
| September | 13.7M | -11.61% |
| August | 15.5M | -1.90% |
| July | 15.8M | – |
Source: Semrush
Semrush Traffic By Device
72.75% of the Semrush users accessed the platform via desktop.
In contrast, mobile web users represented 27.25% of the total audience.
These numbers show that nearly three-fourths of Semrush users prefer using their desktops while accessing the platform.
Here is a table displaying the distribution of Semrush traffic by device:
| Device | Share Of Traffic |
|---|---|
| Desktop | 72.75% |
| Mobile Web | 27.25% |
Semrush User Demographics
This section highlights the demographic distribution of Semrush visitors.
Semrush User Gender Demographics
The majority of Semrush visitors are male, making up 63.86% of the platform’s audience.
In comparison, female visitors account for only 36.14% of the total.
Here is a table highlighting the gender distribution of Semrush Visitors.
| Gender | Share Of Traffic |
|---|---|
| Male | 63.86% |
| Female | 36.14% |
Source: Semrush.
Semrush User Age Demographics
The majority of Semrush users are aged 25 to 34 years.
Meanwhile, the 35 to 44 age group makes up 19.80% of visitors.
This data suggests that the platform resonates most with young professionals and early-career marketers and receives strong engagement from mid-career professionals.
Additionally, 18.07% of the audience falls within the 18 to 24 age range, highlighting the platform’s appeal to students and younger users just starting their careers in the industry.
Here is a table displaying the distribution of Semrush users by age:
| Age | Percentage of Semrush Visitors |
|---|---|
| 18 to 24 years | 18.07% |
| 25 to 34 years | 27.37% |
| 35 to 44 years | 19.80% |
| 45 to 54 years | 13.59% |
| 55 to 64 years | 11.53% |
| Over 65 years | 9.64% |
Source: Similar Web.
Semrush Users By Country
Most Semrush users are from the United States, representing 16.36% of the platform’s traffic, indicating a solid presence in the North American market.
India closely follows, contributing 14.68% of the traffic, highlighting its importance as a growing user base. Pakistan ranks third with 4.77%, reflecting its emerging digital market.
Here is a table displaying the distribution of Semrush traffic by country:
| Country | Traffic Share |
|---|---|
| United States | 16.36% |
| India | 14.68% |
| Pakistan | 4.77% |
| United Kingdom | 4.69% |
| France | 4.12% |
| Others | 55.38% |
Source: Similar Web.
Semrush Annual Revenue
Semrush generated revenue of $91.0 million in the second quarter of 2024, a 22% year-over-year increase.
Comparatively, in the first quarter of 2024, Semrush generated $85.8 million in revenue, marking a 21% year-over-year increase.
Hence, for the first half of 2024, the company’s total revenue reached $176.8 million.
Meanwhile, Semrush generated $307.68 million in 2023, representing an annual increase of 20.98% compared to 2022.
Here is a table displaying Semrush revenue by year:
| Year | Semrush Revenue |
|---|---|
| 2024 (H1) | $176.8 million |
| 2023 | $307.68 million |
| 2022 | $254.32 million |
| 2021 | $188 million |
| 2020 | $124.88 million |
| 2019 | $92.1 million |
Source: Semrush.
Semrush Revenue By Region
Semrush’s revenue from the United States made up 47.14% of its total earnings.
The company registered a revenue of $83.34 million in the United States in the first half of 2024.
In the United Kingdom, the company generated $16.9 million in revenue, representing 9.56% of the total, while revenue from the rest of the world amounted to $76.52 million, contributing 43.28% to the overall revenue.
Here is a table displaying the distribution of Semrush revenue by region:
| Year | Semrush Revenue In US | Semrush Revenue In UK | Semrush Revenue In The Rest Of The World |
|---|---|---|---|
| 2024 (H1) | $83.34 million (47.14%) | $16.9 million (9.56%) | $76.52 million (43.28%) |
| 2023 | $146.4 million (47.58%) | $30.04 million (9.76%) | $131.22 million (42.65%) |
| 2022 | $119.78 million (47.1%) | $25.67 million (10.09%) | $108.87 million (42.81%) |
| 2021 | $85.64 million (45.55%) | $19.63 million (10.44%) | $82.73 million (44%) |
| 2020 | $57.23 million (45.83%) | $13.16 million (10.54%) | $54.49 million (43.63%) |
| 2019 | $42.16 million (45.78%) | $10.19 million (11.06%) | $39.76 million (43.17%) |
Source: Semrush
Semrush Annual Recurring Revenue
In Q2 2024, Semrush achieved an annual recurring revenue of $377.7 million, marking a solid 25% year-over-year growth.
The platform’s annual recurring revenue was $354.2 million in Q1 2024, a 21% increase from the previous quarter.
Looking back to 2023, Semrush recorded $337.1 million in annual recurring revenue, reflecting a 23% growth from the prior year.
Here is a table displaying the annual recurring revenue of Semrush by year:
| Year | Semrush Annual Recurring Revenue |
|---|---|
| Q2 2024 | $377.7 million |
| Q1 2024 | $354.2 million |
| 2023 | $337.1 million |
| 2022 | $275.1 million |
| 2021 | $215.7 million |
| 2020 | $144.2 million |
| 2019 | $102.6 million |
Source: Semrush
Semrush ARR Per Paying Customer
In Q2 2024, Semrush’s annual recurring revenue (ARR) per customer rose to $3,253, representing a 2.85% increase from the previous quarter.
During Q1 2024, the ARR per customer was recorded at $3,163. By the close of 2023, this figure stood at $3,125.
These numbers illustrate a steady upward trend in customer value, reflecting the platform’s growing ability to generate more revenue per user over time.
Here is a table displaying the average annual recurring revenue of Semrush by year:
| Year | Semrush ARR per Customer |
|---|---|
| Q2 2024 | $3,253 |
| Q1 2024 | $3,163 |
| 2023 | $3,125 |
| 2022 | $2,868 |
| 2021 | $2,584 |
| 2020 | $2,123 |
| 2019 | $1,892 |
Source: Semrush.
Semrush Tools
Semrush offers a total of 50 SEO tools.
Semrush has come a long way since its start in 2008, when it offered just 2 tools.
Fast-forward to 2020, and the platform has expanded its toolkit to 50, reflecting its rapid growth and commitment to providing a wide range of resources for SEOs.
This significant growth showcases Semrush’s journey from a simple toolset to a powerful suite that truly meets the demands of today’s marketers.
Here is a table displaying the number of Semrush tools by year:
| Year | Semrush Tools |
|---|---|
| 2020 | 50 |
| 2019 | 43 |
| 2018 | 39 |
| 2017 | 27 |
| 2016 | 21 |
| 2015 | 11 |
| 2014 | 8 |
| 2013 | 5 |
| 2012 | 4 |
| 2008 | 2 |
Source: Semrush
Semrush Keyword Database
26.1 billion keywords are there in the Keyword Magic database of Semrush.
This represents an increase of 36.17% in total keywords stored in Semrush since February 2020.
Meanwhile, in February 2021, the Keyword Magic database contained 20 billion keywords, a figure that remained unchanged through November 2021 and February 2022.
However, significant growth began in 2023, with the keyword count rising to 22.3 billion in February, 24.3 billion by November, and 25.3 billion in January 2024.
Here is a table displaying the number of keywords in the Semrush database:
| Date | Semrush Keywords |
|---|---|
| February 2021 | 20 billion |
| November 2021 | 20 billion |
| February 2022 | 20 billion |
| November 2022 | 22.3 billion |
| February 2023 | 24.3 billion |
| November 2023 | 25.3 billion |
| January 2024 | 25.5 billion |
| February 2024 | 25.5 billion |
| March 2024 | 25.6 billion |
| October 2024 | 26.1 billion |
Source: Semrush
Semrush Backlinks Database
Semrush features an extensive database with 43 trillion backlinks.
In addition to this extensive collection of backlinks, the database features 1.6 billion referring domains, enhancing the platform’s capability to analyze and optimize link-building strategies.
Moreover, Semrush’s software crawls 25 billion URLs daily, ensuring its database remains up-to-date.
Source: Semrush
How Many People Work At Semrush?
1,390 people work at Semrush as of 2024.
Almost half of the workforce, specifically 688 employees, are located in Spain and the United States, representing 49.5% of the total employee count.
Of that, 379 are from Spain, while 309 are from the United States.
| Country | Semrush Employees | Percentage of Employees |
|---|---|---|
| Spain | 379 | 27.24% |
| United States | 309 | 22.24% |
| Netherlands | 143 | 10.30% |
| Czech Republic | 131 | 9.42% |
| Cyprus | 126 | 9.06% |
| Other (incl. remote employees) | 302 | 21.69% |
Source: Semrush.
Conclusion: 1.22 Million People Worldwide Actively Use Semrush
Out of a total of 1.22 million Semrush users, 1.1 million are free users, while only 116,000 are paying customers.
Semrush generated $176.8 million in revenue from its services, with the United States accounting for the largest share at 47.14%.
Looking ahead, Semrush anticipates generating between $96.0 and $97.0 million in revenue for Q3 2024, reflecting an approximately 23% year-over-year increase. Additionally, the company estimates its annual revenue to reach between $373.0 and $375.0 million.
